Pickler debuted this single on last week’s ACM awards to a great response, and no wonder. She was saddled with quite a bit of disposable material on her debut album, but “Don’t You Know You’re Beautiful” adds substance to the sincerity she already possesses in spades. When I first heard this, it reminded me of “This One’s For the Girls”, and it is similar to that Martina McBride hit.
But McBride only sounded believable when she was talking to the older women in her song, while Pickler is most convincing when addressing the young girls who can’t afford designer jeans and who don’t want to go all the way in the back of that truck. I realize that teenage girls are a viable part of the country market right now, and I give credit to Pickler for addressing them without pandering to them. My initial skepticism of Pickler has faded. This is a promising preview of her sophomore album.
Listen: Don’t You Know You’re Beautiful