Comments on: Crunching the Numbers: July 2008, Part 2

By: Rick

Rick — Mon, 14 Jul 2008 22:57:33 +0000

The fact I don’t give a rip about any of these top selling artists means I will not make any relevant comments about Big Country. These artists keep cranking out the same old same old and their legions of loyal fans scoop their albums up in comparable quantities without any consideration as to the quality of the music contained therein. Its a good gig if you can pull it off, but that takes Top 40 Airhead Country Radio keeping the artist in heavy rotation and the Top 10 on a regular basis.

On the other hand its interesting to compare our sales quantity perceptions to those in Canada. Here is an excerpt from a Billboard /Reuters article on Crystal Shawanda by Ken Tucker:

“Signed to Sony BMG Nashville’s RCA label, Shawanda is being promoted on both sides of the border. Her album has sold 2,100 units since its June 24 Canadian release, after debuting at No. 39 on the Nielsen SoundScan Top Albums chart in Canada and at No. 2 on the SoundScan Top Country Albums chart in that country.”

Wow, 2100 units get you into the # 2 position on the Canadian country album sales charts! No wonder these artists head for Nashville if they want to do such exotic things as eating, paying rent, and buying gasoline…..

By: LJ

LJ — Mon, 14 Jul 2008 21:20:44 +0000

First of all… “YAAAYYY!!” to Carrie for ruling this group.

IMHO, I am a bigger fan of the female acts because I find their music basically says more and is just better musically and lyrically.
The guys are just too interchangeable. George, Alan, Kenny, Tim, Brad, Trace, even Brooks & Dunn … whoever…. are overall too much of the same hat & guitar act.

Re: Rascal Flatts…. PLEASE. Let’s hope that train is finally pulling into the station.

All this said… Take note during the upcoming Awards season where: a.) No women will be nominated for the major awards, ie. album or performer.
Sugarland and Miranda Lambert’s wins will be considered “flukes” and must promptly be corrected by a Music Row trying to sell more of the guy’s music.
And b.) Brooks & Dunn will win “Duo” again. (yawn!)

By: Tom

Tom — Mon, 14 Jul 2008 13:01:10 +0000

clearly, the girls are back in town. jennifer nettles/sugarland, carry underwood, taylor swift, miranda lambert, kelly pickler and ashton shepherd (twang has never come along on longer legs) still have a great deal of potential untapped and are still in the early phase of their potential career life-cycle. they are a tremendously interesting bunch of young artists with substantial pulling-power.

the top male artists, however, are mostly beyond their commercial peak, or rather sluggish starters (turner, nicols, atkins, allan) or even worse fall into the owen-aldean-cagle-etc. class. this simply means that it takes a whole new generation to really rock the boat in terms of sales figures. meanwhile, the “veterans” plus paisley and bentley will have to hold the fort under increasingly deteriorating economic conditions.

By: Leeann

Leeann — Mon, 14 Jul 2008 11:58:34 +0000

“Country music’s appeal is very strong amoung the blue collar population and that has been the segment most effected by the current sluggish economy. While
sales are down across all segments of the population, this group has been severely affected.”

Paul, I think your assessment is probably most accurate. At least I hope so, because it means there’s hope for improvement with an improved economy.

By: Paul W Dennis

Paul W Dennis — Mon, 14 Jul 2008 10:44:55 +0000

Crossover appeal certainly would describe Taylor Swift’s success. I am aware of a lot of teenyboppers who have bought her album who don’t otherwise listen to country music at all. Most of these may buy subsequent Taylor Swift product but probably won’t sample other country artists very much.

Country music’s appeal is very strong amoung the blue collar population and that has been the segment most effected by the current sluggish economy. While sales are down across all segments of the population, this group has been severely affected.

Jonathan at MTCM’s point is well taken – at some point you just aren’t the “It” artist anymore and you are releasing albums for the core fans. The core always shrinks eventually as some of your fans dies off. George Strait has many fans in the 65+ age group – he is one of the few contemporary charting artists who can appeal to that group – but it is a group that will start thinning out rapidly before long

By: Darren Mullins

Darren Mullins — Mon, 14 Jul 2008 05:44:42 +0000

With Rascal Flatts current single, I don’t see how that group will last much longer. I know I am probably wrong about this, but Bob That Head seems like it would ruin the career of any artist who dared to record it.

By: B. Jonathan

B. Jonathan — Sun, 13 Jul 2008 21:46:47 +0000

I agree with basically all of those statements. I’m surprised Brad’s sales level hasn’t increased as well, but I’d have to attribute that to his lack of “crossover” appeal. The top men always seem to sell (and tour) consistently within the country realm, but the women (Carrie, Taylor, etc. now; Shania, the Chicks, etc. then) seem to break out of the box and cater to a broader scope, causing greater album purchases from the mainstream audience.

By: Leeann

Leeann — Sun, 13 Jul 2008 21:41:59 +0000

I, too, am surprised by Brad Paisley’s sales. I guessed that with his current success, he would have sold more albums. I don’t think Fifth Gear is one of his better albums though.

I think B Jonathan makes a good point about artist overload. If you can hear these artists for free all of the time, why pay money for it? Then again, you can hear Taylor, Carrie and Sugarland quite a bit and their sales seem to be doing fine in comparison to today’s declined record sales. Furthermore, if there is an artist that I like, I will more than likely buy the album, even if I hear him/her a lot. I’m addicted to buying music though, so I’m not always as discriminating/selective as I could be, which has admittedly resulted in some buyer’s remorse.

By: Jonathan at MTCM

Jonathan at MTCM — Sun, 13 Jul 2008 21:29:48 +0000

I have a feeling Tim McGraw will start to see a decline in his sales. It won’t drastic; more like George Strait and Alan Jackson are doing now. After you have been around a while; you start to not be the “it” artist. You start relying on that core group of fans who will always buy your albums. Once and a while you get a big hit that spikes album sales, but mostly you just release albums for your committed fans go out and buy.

Luckily for Tim, like George and Alan, he has a large core fan base. Most artists are not that lucky.

I also feel Kenny Chesney will be headed same direction Tim is sooner rather than later.

I thought Brad Paisley would be doing better. He is supposed in the prime of his commercial appeal. He is getting all his songs to #1. He is winning some major awards. He is getting great press coverage. However, he is no near Carrie Underwood, Sugarland, and Taylor Swift when it comes to sales.

Kevin is correct in saying these are numbers are near what Brad normally does, but I would have expected Brad to step it up a notch or two.

I wonder if we are not headed toward a time period where female artists have the upper hand commercially. Carrie, Taylor, and Sugarland really do look like the top sellers in country music right now. George, Alan, Garth, Keith, Toby, Kenny, Brad, B & D, and R.F. just don’t see to be selling at the same pace. I keep wondering where the next new male superstar is. I don’t see him though I do like Josh Turner and James Otto and think they have some potential.

By: Lynn

Lynn — Sun, 13 Jul 2008 21:15:43 +0000

I agree with B. Jonathan. Even though the songs that are not released as singles by my favorite artists tend to be my favorites, I have never bought a single CD by any of the above artists because you hear them on the radio all the time. And I never feel like I’m missing out. Especially these days, where you can listen to the entire album on YouTube or iLike or Rhapsody if you wanted to without having to buy it.

I don’t feel bad for the above artists (whose sales are down) because they make the majority of their money touring (which hasn’t taken a hit), but the sales figures do not seem to bode well for new artists…