November 21, 2008
In 2006, Emerson Drive hit the jackpot with “Moments,” a once-in-a-lifetime story song that stretched the boundaries of country radio in all the right directions. The band now resides with Valory Music Co., and their first single with the new label is “Belongs to You,” an excessively sentimental ballad that targets the “18-49 female” demographic that country radio courts with growing regularity.
The impact of lead singer Brad Mates rises and falls with the material he’s presented, and he’s unable to save this romantic song. It’s packed with standard-issue statements, with the narrator vowing that “every smile that lights (his) face” and “every single hidden place” is owned by his lady love. “Belongs to You” would blend in with the rest of radio’s saccharine love songs, but in releasing it as a single, the band settles for less than their best.
Written by Dave Berg, Rivers Rutherford & Tom Shapiro
Listen: Belongs to You