Comments on: Self-Promotion: What Works?

By: Razor X

Razor X — Sat, 07 Feb 2009 22:57:52 +0000

Pressing the arm against the chest will make the muscle look bigger, but the muscle tone has to be there in order for that to work.

By: Jean

Jean — Sat, 07 Feb 2009 12:04:53 +0000

JR his arm is not pressed against his chest. THOSE ARE HIS REAL GUNS AND THAT IS THE WAY THEY LOOK NATURALLY.

By: Matt B.

Matt B. — Sat, 07 Feb 2009 05:31:25 +0000

J.R. But that’s part of my ‘taylor swift’ approach. You are accessible to the fans and you have to WANT to sign those autographs, even when you’re beyond tired because one pissed off fan will complain to high-heavens if they’re ‘snubbed’ by you. I’ve seen it happen.

By: J.R. Journey

J.R. Journey — Sat, 07 Feb 2009 04:54:48 +0000

*after some reading, I found my riddle should have read:

How do you get a platinum album? Sign a million autographs.

By: Billy

Billy — Sat, 07 Feb 2009 04:50:46 +0000

The “Taylor Swift Approach” works well for people that want to be right in the middle of it all, that’s for sure. I will admit to reading the MySpace blogs of Jason Mraz and Colbie Caillat.

By: J.R. Journey

J.R. Journey — Sat, 07 Feb 2009 02:21:33 +0000

@ Razor: I’m sure his arm being pressed against his chest has nothing to do with his ‘guns’ looking like that either … ;)

I think marketing is done best by an artist themselves mostly. Going out and meeting the fans after the shows, meeting with radio programmers and retailers, distributors, etc. It’s kind of old fashioned today I guess, but I still believe the old riddle: How do you sell a million albums? Sign a million autographs.

By: Razor X

Razor X — Sat, 07 Feb 2009 02:15:48 +0000

The marketing approach would depend on the artist and the demographic he or she is trying to reach. You don’t market a Sunny Sweeney the same way you market a Taylor Swift.

As far as Toby Keith goes, it’s ironic that he’s getting a clothing line because I’ve always thought of him as the poster child for What Not To Wear. I’m jealous of those guns he’s got in the photo, though. I know they’re the result of some hard work.

By: Cory DeStein

Cory DeStein — Sat, 07 Feb 2009 01:27:52 +0000

I agree 100% the Taylor Swift approach….give the fans a sense that they are getting a closer glimpse into your life with the personal blogs and personal photos. Gone are the days of the elusive stars private lives like Shania Twain and in are the open books of Taylor Swift.

By: Zach

Zach — Fri, 06 Feb 2009 23:49:52 +0000

LOL @ Matt xD

By: Matt B.

Matt B. — Fri, 06 Feb 2009 23:23:18 +0000

Get as much exposure as possible for your artist. Get them in magazines, get them on TV, get their songs in TV shows. be interactive with fans, blog, tweet, facebook, myspace, ilike, imeem, etc. Another words, the Taylor Swift approach.