Joe Nichols’ latest offering, “Believers”, makes a valiant effort to feel significant and inspirational. Within its verses, the song tells three stories of people who display faith in various ways: A hundred people demonstrating for a cause, a married couple who’ve lasted thirty-five years, and an eighty-nine year-old mother who learns that her son has finally found God. Frustratingly, the effort falls flat and we are subjected to yet another generic song that will be touted as powerfully motivational as a result.
It’s all meant to be touching and it likely will be for many, but both the lyrics and the performance (which includes jarring key changes) feel contrived and even heavy handed. Songs of this paint-by-numbers nature and quality are typically good for the length of a successful chart run, but don’t withstand the passage of time. This is rather unfortunate, since Joe Nichols clearly possesses a voice that could be a song’s best friend. Instead, he has made a career of singing songs that are not worthy of his rich vocal ability, which is a sad waste of good talent.
Written by Ashley Gorley, Wade Kirby & Bill Luther
Listen: Joe Nichols, “Believers”