October 27, 2010
The new Sugarland album is a failure. Of this, I am sure. But as I wrote in my review, the problem isn’t that they made an eighties rock album. It’s that they didn’t make a good one.
Which got me thinking about others who made pop or rock albums after building a fan base as a country artist. Sometimes it works, and their pop/rock music is as good or better than what they did under the country umbrella.
So I ask this question:
What artist did the best job of transition from country to pop?
I can think of quite a few, but I’m going to start with a less obvious one, since her Aussie/English roots make her easy to overlook. And also because I keep putting off a Favorite Songs by Favorite Artists feature on her.
Olivia Newton-John started off as a folk-type singer, but her first two million-selling singles were country to the core. She won her first Grammy in the category of Best Female Country Vocal Performance, earning the honor for her breakthrough single “Let Me Be There.”
She went on to have three #1 country albums and a few top ten singles, and was named the CMA’s Female Vocalist of the Year in 1974. That same year, she was the second woman (after Loretta Lynn) to be noninated for Entertainer of the Year. Everyone from Loretta Lynn to Donna Fargo covered her hits.
Songs like the very country “Let it Shine” made in impact on fhe pop, AC, and country charts, but like Carrie Underwood did with “Before He Cheats”, Newton-John crossed over in spite of the country arrangements, not by making pop music and calling it country:
But Hollywood came calling, and her starring role in the film Grease required her to sing pure pop/rock. But she didn’t abandon the country format entirely. In fact, the soundtrack contained a new song specifically tailored for the country market, even though it did better on the pop charts when released. But “Hopelessly Devoted to You” has a steel guitar that can’t be ignored:
Even on her next album, Totally Hot, she continued to record country music, scoring her last real country hit with “Dancin’ Round and ‘Round.”
After that, it was pretty much all pop, and she so successfully transitioned into that format that she became more popular than ever. Not a bad second act for a woman who was the most popular female country artist of the mid-seventies. But I’d argue that her pop music was better as well, perhaps because I bought this 45 so many times, always having to replace a worn out copy:
Which country artists do you think segued into other genres most effectively? Who would you like to see try?