I became a country fan twenty years ago, and have been fully immersed in the genre for about as long. I’ve read up on the history, heard pretty much every significant artist and recording, and can speak knowledgeably about the genre’s highs and lows over the past few decades.
We’ve never been this low. I think I finally understand why that is.
Jonathan Keefe from Slant wrote this in his review of the JaneDear Girls album, and it really hit home with me:
…the JaneDear Girls use a couple of catchy melodies and garish costumes to mask the fact that they can’t sing even a little bit, and, if they could, wouldn’t have a single authentic thing to say. In other words, they’re exactly what country music, in the throes of a pretty severe identity crisis, doesn’t need right now: its own Katy Perry.
This is the paradox that’s increasingly devouring country music. Artists are singing more than ever about how country they are, yet they’re doing it with songs that sound less country than ever.
Perhaps all of these “loud and proud” country identity songs are a reflection of the country lifestyle being fully swallowed up by suburbia, and “country” is now more of a chosen lifestyle than it is something homegrown. But “country music” has almost completely shifted to “music about being country.” You don’t have to sound country, you just have to revel in being country.
Country music cannot retain its identity this way. As a radio format, it isn’t going anywhere. As the larger player on the field, it’s managed to absorb a good chunk of what we used to call Adult Top 40, picking up a few of their core artists along the way.
But as a relevant genre of its own? That can’t continue if the vast majority of the new mainstream artists have little connection to what came before them. Superstars are hard enough to come by as it is, and when you think about the ones who have emerged from country music in recent years – Sugarland, Keith Urban, Taylor Swift, Lady Antebellum – their tenuous links to country music as a distinct art form are virtually nonexistent.
Ten years ago, Carrie Underwood would’ve been grouped as a pop-country diva. These days, she’s the only recent superstar that even seems to care that her music sounds identifiably country. And while there is no shortage of alternative country acts who are connected to the genre’s roots, their very existence on the outskirts of the mainstream prevent them from having a meaningful enough impact to carry on country music’s rich legacy.
Without a new generation of country stars breaking through enough to really captivate the interest of the public, I see no way for country music to continue as a viable art form and culturally relevant presence in contemporary music.
September When it Comes
Rosanne Cash featuring Johnny Cash
2003
Written by Rosanne Cash and John Leventhal
In her memoir Composed, Rosanne Cash describes a handful of prophetic songs that she has written as being “Postcards From the Future”, describing life events in detail before they happen. The most haunting example of this is “September When it Comes.”
She had written the lyrics in the nineties, scribbled quickly on a piece of paper while she was on the Long Island Expressway. At the time, her father Johnny was suffering through a health crisis. The lyrics describe her preparing for the impending death of her father, the time of reckoning described as September, a beautiful metaphor for the autumn years of life.
Her husband, John Leventhal, discovered the lyrics and wrote the music to go along with it. He suggested that it would be a perfect duet for her to do with her father. She struggled with the idea for months, before finally calling her father up to ask him to sing on the record. After a few moments thought, he responded, “I’ll have to read the lyrics first.”
She flew down to Nashville and delivered them in person. He quickly agreed to sing on the song about his own impending mortality. Though he was in poor health and struggled during the recording session, he insisted on completing three takes. As he sang the lyrics, Rosanne cried quietly on the other side of the recording glass.
“September When it Comes” was released in the spring of 2003, the centerpiece of Rules of Travel, Rosanne’s first studio album in eight years. A few months later, the song’s prophecy came to fruition. Johnny Cash died in the early morning hours of September 12, 2003.
The eerie accuracy of the timing aside, the song is a quiet masterpiece in its own right. It captures the pain of losing a parent to a crippling illness, but also the peace that comes with the knowledge that they have a reached a place that they can rest, and fall into the loving arms of those who wait for them.
More so than any of the work that Johnny Cash recorded in his final year or that Rosanne Cash has recorded since his death, “September When it Comes” is the most beautiful swan song for both Johnny’s musical career and this father-daughter relationship.
It’s an interesting list. I think the Luke Bryan clip is funny, but so many of her choices rely on stunt casting. I think she left off a few great ones.
Here are a few of my favorites that didn’t make the list:
Alan Jackson, “That’d Be Alright”
The fourth wall is completely disregarded here, in a meta send-up of country music videos as an art form that even pokes fun at Jackson’s own CMA nomination for Music Video.
Junior Brown, “My Wife Thinks You’re Dead”
This actually won the CMA award for Music Video in 1996.
Shania Twain, “Man! I Feel Like a Woman!”
So many people missed the humor in Twain’s work. This gender role reversal video is brilliant, managing to satirize the blatant sexism in the classic Robert Palmer clip while also paying tongue-in-cheek homage to it.
Matraca Berg & Friends, “Back in the Saddle”
There’s more talent in the back of that paddy wagon than country radio has seen in more than a decade.
Thompson Brothers Band, “Back on the Farm”
Because there aren’t enough talking animals in country music videos.
Ricky Van Shelton rose to superstardom in the late eighties, bringing his old traditionalist sound to the forefront of the new traditionalist movement.
Born and raised in Virginia, Shelton enjoyed the traditional country music of the sixties, but also had a taste for the pop of the same era and the gospel sounds that he heard in church every Sunday. He would draw from all three genres in his recording career, but his heart was always in traditional country music.
After playing in a band with his brother, he followed his girlfriend to Nashville in 1984. He played in nightclubs for a short time before being discovered by a local journalist. The media exposure led him to a deal with Columbia Records.
His debut album, Wild-Eyed Dream, was released in 1987. Featuring a handful of classic country covers and new material that was similar in sound, Shelton’s timing was ideal. The new traditionalist movement was in full swing, with Randy Travis and Dwight Yoakam breaking out in a big way the previous year. The title track was a minor hit, and Shelton broke through to the top ten with his second single, “Crime of Passion.”
But it was his third single, “Somebody Lied”, that made him a star. The forlorn ballad showcased his baritone vocals, and the classic country arrangement sounded like an early sixties hit recorded with modern technology. This kicked off a string of hits, and Shelton emerged as one of the brightest young stars of his time.
From 1987 to 1991, he released four consecutive platinum albums which featured ten #1 hits. The CMA gave him the Horizon Award in 1988, then upgraded him to Male Vocalist one year later. There was plenty of compelling new material that he spun into hits, like “Keep it Between the Lines” and his tender duet with Dolly Parton, “Rockin’ Years.” But he also resurrected country classics like “Life’s Little Ups and Downs”, “From a Jack to a King”, and “Statue of a Fool.”
Even as radio cooled on his singles starting in 1992, he remained widely popular with audiences. Despite not producing hits, his albums continued to go gold. Most impressively, his 1992 gospel collection, Don’t Overlook Salvation, was certified gold despite not having a single released from it at all.
Despite continued fan support, Shelton struggled with alcoholism, which further slowed his career. He released his swan song for Columbia, Love and Honor, in 1994, which was his first release not to sell well. A few years later, he would release projects on his own RVS Label, and then for Audium/Koch records. His most recent studio album is Fried Green Tomatoes from 2000.
Throughout the first half of the last decade, Shelton remained a presence on the road, but he retired in 2006 to spend more time with his family. No plans have been announced for him to return to the studio or to touring, but his classic albums remain widely available, and there are several good hits collections that capture the highlights of his country radio years.
The 11th Annual Country Music Critics’ Poll has just been published by Nashville Scene. It covers the 2010 year of country music. The participants of the poll consists of country music critics who spend their time listening to and analyzing stacks of music throughout the year in order to knowledgeably write about it for the purpose of either promoting excellent music or warning against the not so good stuff. Kevin, Dan and Tara are among these prestigious critics.
Each year, invited critics submit their ballots with their favorite music and artists in the appropriate categories. The poll includes the best albums, singles, male and female artists, reissues, live acts, duos and groups, songwriters, new acts, and the over all artists of the year. While the results include the usual suspects, they are mixed with some surprises or names that aren’t commonly associated with mainstream country.
Some of my favorite results include Raul Malo tied at #8 with Gary Allan for top males and Elizabeth Cook at #2 for top females, not to mention Sunny Sweeney’s “From A Table Away” landing at the #3 spot for singles. The most amusing result, however, is Jamey Johnson and Taylor Swift in the top two spots for songwriters.
What’s most fascinating about this process is that the critics have the opportunity to include comments with their ballots. These comments serve to clarify choices and pontificate on the state of country music and its various aspects. There are some insightful comments from both Dan and Tara, along with other critics that you might recognize from our blog roll.
Here are some of the cream of the crop comments that display a satisfyingly diverse array of perspectives:
“Lost amidst the rush to proclaim Jamey Johnson as the man to reclaim country music from pop acts like Taylor Swift is the fact that Johnson and Swift are cut from the precisely same cloth. Johnson is most often championed for the supposed authenticity of his songwriting, but is it really any more believable that he’s been “takin’ dee-pression pills in the Hollywood hills” than it is that Swift regrets not calling an ex when his birthday passed? Both Johnson and Swift have developed public personae and voices as songwriters that trade in the same suspension of disbelief. Swift’s music may not scan as “country” to the extent that Johnson’s does, but that isn’t because she’s any less authentic than Johnson. They both act like they’re “Playing the Part,” and they both do so awfully well.” —Jonathan Keefe, Slant Magazine
“Thank goodness the Internet and satellite radio are around to pick up FM’s slack, because brilliant would-be singles continue popping up on independent releases that Clear Channel won’t touch. My favorite two this year were Elizabeth Cook’s “El Camino” and Chely Wright’s “Notes to the Coroner.” The former: a hilarious country-rap about a creepy, mulleted lothario. The latter: a frank diary introduction from a recently deceased woman. Both: utterly unique and unshakably catchy.” —Dan Milliken, Country Universe
“In 2010, Grandpa told us about the good old days again. The most conspicuous presence on country radio in recent years has been this kindly old gentleman, lugging his aching bones out of bed to share some worldly wisdom. After years of hard labor and heartache, he’s now embarked on a second career as life coach for his hillbilly kin on recent singles from Lee Brice, Billy Currington, Craig Morgan and Alan Jackson (the matured mentor on Zac Brown’s “As She’s Walking Away”). Of course, country radio won’t fool with women over 40 except for Reba, so you never really get to hear Grandma’s side of things.” —Blake Boldt, The 9513
“Despite their two weak singles this year, “Our Kind of Love” and “Hello World,” I remain in Lady Antebellum’s corner. What hooks me is the way they’re able to inject gritty, tangible emotion into the glossiest of production and the vaguest of lyrics. That’s what elevates “Need You Now” to an aching confession, and that’s how, on a song that compares innocence to a condiment, Hillary Scott’s vocal performance alone manages to tell an evocative story.” —Tara Seetharam, Country Universe
“So if country music is doing so well artistically, why is it that whenever I turned on the radio in 2010, I heard mostly pop or rock songs with a token steel guitar thrown into the mix? I’ve long since given up hope of Americana artists ever getting picked up by mainstream radio, and I’ve pretty much come to terms with the fact that Jamey Johnson won’t be getting many (if any) hit songs no matter how good they are. But would it kill them to play some non-hyphenated country music a little more? I know that country-pop and country-rock are the flavors of the month, but where does that leave more traditional artists? I know I’d be more willing to tolerate Jason Aldean rapping or Jennifer Nettles singing with her stupid fake Jamaican accent if “Draw Me a Map” or “Will I Always Be This Way” was next on the playlist.” —Sam Gazdziak, The 9513
“In an August interview with Spinner, Ryan Bingham rejected the notion that he makes country music. Two weeks later, Bingham was named the Americana Music Association’s “Artist of the Year,” thanks in large part to his Academy Award-winning song “The Weary Kind,” a song he wrote for a movie about a country singer. In September, when asked about the state of country music today, rising star Justin Townes Earle told The Wall Street Journal that he’s embarrassed to be from Nashville because of the “shit songwriting, shit records and shit singers who are making a million dollars.” Even mainstream country stalwart Zac Brown distanced himself from the genre, telling American Songwriter in September, “The songs that I write are Southern, but I wouldn’t necessarily call them country.” It’s a shame — and an enormous loss for the genre — that the term “country music” has come to describe something so narrow that bright young artists like these choose not to identify themselves as country. Thank God for Jamey Johnson, who wears the mantle proudly.” —Jim Malec, American Twang
Feel that chill in the air? It’s not just climate change, friends. The music industry is suffering through historic lows in record sales, the worst since SoundScan started tallying them in 1991.
How are country artists faring? Let’s take a look at cumulative sales for current albums. Sales are rounded to the nearest hundred.
Top Selling Current Country Albums
Taylor Swift, Fearless: 6,233,900
Taylor Swift, Taylor Swift: 4,955,000
Lady Antebellum, Need You Now: 3,138,700
Taylor Swift, Speak Now: 3,078,600
Zac Brown Band, The Foundation: 2,489,200
Carrie Underwood, Play On: 1,937,041
Lady Antebellum, Lady Antebellum: 1,835,800
Jason Aldean, Wide Open: 1,364,700
Miranda Lambert, Revolution: 1,149,000
Rascal Flatts, Greatest Hits Volume 1: 994,600
Sugarland, The Incredible Machine: 815,200
Jason Aldean, My Kinda Party: 766,300
Tim McGraw, Southern Voice: 749,200
George Strait, Twang: 670,200
Kenny Chesney, Hemingway’s Whiskey: 655,200
Zac Brown Band, You Get What You Give: 636,000
Rascal Flatts, Nothing Like This: 585,800
Luke Bryan, Doin’ My Thing: 509,200
Keith Urban, Get Closer: 508,200
Brooks & Dunn, #1′s…and Then Some: 479,700
Toby Keith, American Ride: 432,100
Chris Young, The Man I Want to Be: 408,000
Eric Church, Carolina: 380,600
Darius Rucker, Charleston, SC 1966: 376,700
The Band Perry, The Band Perry: 364,000
Josh Turner, Haywire: 361,800
Justin Moore, Justin Moore: 325,600
Easton Corbin, Easton Corbin: 314,000
Toby Keith, Bullets in the Gun: 279,400
Jamey Johnson, The Guitar Song: 256,300
Gary Allan, Get Off on the Pain: 238,000
Reba McEntire, All the Women I Am: 224,800
Jerron Niemann, Judge Jerron & The Hung Jury: 222,700
Billy Currington, Enjoy Yourself: 222,000
Tim McGraw, Number One Hits: 220,500
Dierks Bentley, Up on the Ridge: 204,900
Zac Brown Band, Pass the Jar: 202,100
Trace Adkins, Cowboy’s Back in Town: 194,200
Johnny Cash, American VI: Ain’t No Grave: 190,100
Brad Paisley, Hits Alive: 189,200
Alan Jackson, 34 Number Ones: 181,000
Blake Shelton, All About Tonight: 160,700
Little Big Town, The Reason Why: 158,300
Blake Shelton, Loaded: The Best of Blake Shelton : 142,300
Jaron and the Long Road to Love, Getting Dressed in the Dark: 119,700
Gretchen Wilson delivers the song in this breathy whisper – not quite singing, not quite talking, and not quite lining up with the sparse musical accompaniment.
I kept feeling like it was off, and that it reminded me of something but I couldn’t quite place it.
Until I suddenly remembered, and once I made the connection, there was no going back to listening to this song with a straight face again.
Written by Rivers Rutherford, Annie Tate and Sam Tate
At the end of the day, when nobody’s looking and I’m just alone, my favorite thing to do is get my mandolin or acoustic guitar and sit in the corner with one light bulb hanging down in the dark and sing about sick people or dead people.
“Let It Rain” kicks off with Nail’s cheating character claiming he’s more crushed by the pain he’s caused his wife than by his own feelings of shame – but does anyone really believe that? The chorus is nothing if not a pity party, centering on a singular theme: “She don’t love me anymore.”
But it’s an effective pity party. Nail delivers the song with tortured self-loathing, using the shades of soul in his voice to wring out his emotion. His character may not garner any sympathy (“When the shades start coming down/The guilt you feel’s the last thing on your mind”), but his pain is believable, in a pathetic sort of way. Sarah Buxton’s earthy background vocals serve as a gorgeous complement to the rawness of his plea, though they’re a little difficult to make out against the bombastic production.
Then again, sweeping self-pity is exactly the kind of thing that calls for a dramatic, Gary LeVox-style arrangement. A power ballad with a purpose? I’ll bite.
I became a country fan twenty years ago, and have been fully immersed in the genre for about as long. I’ve read up on the history, heard pretty much every significant artist and recording, and can speak knowledgeably about the genre’s highs and lows over the past few decades.
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