The slightly perceptible shift to more traditional-sounding music on mainstream country radio carries on with Craig Campbell’s debut self-titled album, which was produced by the venerable Keith Stegall. Campbell may not be a household name just yet, but his album’s lead single is being warmly received so far and will likely continue to be at least for the near future.
The promising debut album from which the domestic “Family Man” comes is rife with very strong elements, but still suffers from some weaker moments that keep it from being a full on success.
With fiddle and steel guitar aplenty, Craig Campbell embraces a crisp neo-traditional sound that is refreshing to hear on an album marketed as country. Moreover, Campbell’s voice is strong and nicely melds with Stegall’s pleasant productions.
The combination of Stegall’s spot-on arrangements, Campbell’s commanding baritone, and the songs’ sing-able melodies provides a very fulfilling sonic experience for the listener who longs to hear unapologetic country music in the mainstream again. In fact, the brightest spot on the album is a severe, though sincere, indictment on the current state of country music that simply concludes, “If you gotta tell me how country you are, you prob’ly ain’t.”
Fortunately, while Campbell sings songs that celebrate innate country-ness (“Makes Me Wanna Sang”, “That’s Music to Me”), he largely avoids hypocrisy by using more subtle imagery instead of pulling out the stops with empty in-your-face proclamations. Furthermore, he does some name-dropping in “That’s Music to Me” as well, but does it respectfully with appropriate instrumentation to support it.
As to be expected from a country record, Campbell ably covers the common themes of love, lost love, family, and rural living. Among the most interesting of the themes, however, is when he touches on barely getting by. In “When I Get It”, Campbell matter-of-factly tells his bill collectors (including ex-wife), “When I Get it, you’ll get it / Times are tough / Get in line and wait / When I get it, you’ll get it / That’s all you’re getting’ today.” Similarly “Family Man” begins with “I’ve been working as a temp at the local factory / I hope they hire me on full time / I’ve got shoes to buy and mouths to feed.”
Despite all of its notable strengths, however, the album as a whole is weighed down by lyrical and content deficiencies that cannot fairly be overlooked. In many places, the lyrics are simple and often border on rudimentary, including “na na nas” (“When I Get It”) and humming (“Makes You Want to Sang”). The biggest pitfall, however, is the album’s tendency to attempt cleverness, which wouldn’t even be worth mentioning if it happened only once or twice. Unfortunately, cutesy wordplay is employed enough times on an 11-track album that it becomes a glaring distraction, which might too easily result in an album that is too gimmicky to enjoy longevity.
For instance, “I Bought It” runs through the times that he bought his woman things she wanted just because she showed interest in them, to buying her line about needing space to figure things out, to finally revealing that the tables were turned when she bought that he was excited that she’d decided to come home. Additionally, The more obvious attempts at clever wordplay can be found in “Fish” and (groan!) “Chillaxin.” “Chillaxin” needs no explanation, but the word “Fish,” let’s just say, shouldn’t rhyme with words like “truck,” “up,” “enough,” “love” and “luck,” which all precede it with added dramatic pauses for good measure.
In spite of this criticism, Craig Campbell is an album that shows tremendous potential for an artist who will hopefully mature with time and experience. It would be a shame to see such a talented artist either fall off our radar or ride on such mediocre lyrics for an entire career, because he’s clearly better than either scenario.