March 1, 2012
Here’s a kooky little love song. It lilts by so sweetly that you kind of miss the verse lyrics at first. After another listen, you realize that the night of marital bliss in the chorus apparently stems from that couple feeling smug compared to another, less successful couple from earlier that night. And the other couple are their friends! You’re cold, Kellie and Kyle.
Goofing aside, I’m just bewildered by the choice of single. It’s a pleasant album cut and sounds modern enough, sure. But as a bid to save Pickler at radio? And to get people excited about her brave new album? Seems too sleepy. I would’ve gone in guns blazing with “Unlock That Honky Tonk,” which pulls off all the swagger and hookiness “Tough” didn’t manage to. Even the gentle groove of “Rockaway (The Rockin’ Chair Song)” – just as lovey-dovey as “100 Proof” – might have made a deeper impression. I’m worried programmers are going to shrug this one off before listeners even get the chance.
Written by James T. Slater and Leslie Satcher