100 Greatest Men: #31. Randy Travis
November 23, 2012
100 Greatest Men: The Complete List
He’s widely hailed as the leader of the new traditionalist movement of the mid-eighties, but his impressive sales numbers made him something the genre had never seen before: a traditionalist superstar.
Travis was born Randy Traywick in a town just outside of Charlotte, North Carolina. His youth was marked by two distinguishing features: a prodigious talent for music and a dangerous rebellious streak. As a teenager, he played clubs with his older brother Ricky, but when the elder Traywick was jailed after a car chase, Randy moved to Charlotte proper to launch his own career at age sixteen.
Randy won a talent contest at a club owned by Lib Hatcher, who took him under her wing and soon under her guardianship, after he barely evaded jail for what he was warned would be the last time. Hatcher took on the role of manager, and managed to land an independent record deal that resulted in a minor hit in the early eighties. A stint at the Nashville Palace and a well-received independent live album helped him land a deal with Warner Bros. Records.
The label convinced him to change his performing name to Randy Travis, and in 1986, his star took off. He released the seminal album Storms of Life, arguably the most significant country album of the decade. Its stunning multi-platinum success made Travis a household name, and destroyed the conventional wisdom that country must abandon its traditional sound to cross over to mainstream popularity.
Travis dominated the singles and albums charts for the next ten years, selling out arenas and racking up major industry awards. But as significant as his own success was, he was just as important for creating the climate that allowed future legends
like Alan Jackson, Clint Black, and Garth Brooks to reach massive sales heights without the help of pop radio. Though he was soon overshadowed by those giants, his sound remained the blueprint for mainstream country music well into the nineties.
Travis continued to score hits after leaving Warner Bros. for Dreamworks Records, but by the turn of the century, he was focusing his attention on country gospel music. Even this detour produced a surprise country hit, with “Three Wooden Crosses” returning him to the top of the country charts in 2002, after an eight-year absence from the penthouse. While he still remains primarily focused on the Christian market, his legacy continues to reverberate. Most recently, Carrie Underwood revived his self-penned hit “I Told You So”, and invited him to record a duet version for the radio that peaked at #2.
Essential Singles:
- On the Other Hand, 1986
- Diggin’ Up Bones, 1986
- Forever and Ever, Amen, 1987
- Deeper than the Holler, 1988
- Hard Rock Bottom of Your Heart, 1990
- Look Heart, No Hands, 1992
- Whisper My Name, 1994
- Out of My Bones, 1998
- Three Wooden Crosses, 2002
Essential Albums:
- Storms of Life, 1986
- Always & Forever, 1987
- No Holdin’ Back, 1989
- High Lonesome, 1991
- This is Me, 1994
- Rise and Shine, 2002
- Glory Train, 2005
Next: #30. Jim Reeves
Previous: #32. A.P. Carter
100 Greatest Men: The Complete List
Category: 100 Greatest Men
Tags: Alan Jackson, Carrie Underwood, Clint Black, Garth Brooks, Lib Hatcher, Randy Travis
9 Comments so far
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Country music will never get another Randy Travis, but it sure could use one right now.
Can’t wait to see the Top 30 entries!
If you were to rate Randy on his vocal prowess alone, he would be a top ten entry here – very few male vocalists would rank with him in that regard – Jim Reeves, Ray Price, Gene Watson, Marty Robbins, Merle Haggard, Carl Smith, Vern Gosden, George Jones and maybe a few others – would be his peers.
…he gave country music one of its defining works – the “storms of life” album – in 1986. he sang with a bariton voice that was simply beautiful to listen to. he was the last country-superstar before “real country-superstardom” started meaning that you had to become bigger than the genre itself to earn that title. and in some ways you could also call him a slightly tragic figure, when he was swept away by a movement – largely initiated by him – and peers, who made the 90′ the decade of a lifetime for the genre.
he resorted to god looking for some answers and found remarkable songs along the way – whether he found all the answers – god knows.
randy travis was a milestone, but to mix and mingle with the alltime greatest you would have to be an interstate intersection with a truck stop, 76 sign, motel, cracker barrel or a pancake house and such.
today, he is a slightly withered milestone, but as it stands, it still marks – so far – the last exit to a sound that that most people around the world would instantly recognise as country music. in a universe littered with terrific three minutes snapshots at life, the title track of that legendary album of his is a testament of how good it can get out there.
I didn’t discover Travis til the early 90′s – it may have been after seeing him on Matlack. I do like his music. The singles you mentioned are all great. Another favorite is an album track from his “Around the Bend” album, “Everything That I Own (Has Got a Dent)”, written by Tony Martin & Mark Nesler.
I discovered Randy Travis from a kids cartoon of all places. I used to watch a show as a kid called “Hey Arnold” on Nickelodeon. Ben, you might remember that show. Anyways, Randy Travis had a cameo singing a song wrote for the show called “The Simple Things”. Travis himself was not drawn into the show, rather his voice was used when it was revealed that one of the characters on the show had a knack for signing country music. Ever since that episode of “Hey Arnold”, I’ve been a Randy Travis fan.
I would like to add “1982″ to the list of essential singles.
I do remember that show! I don’t think I saw it more than once or twice, but I do remember that episode. I didn’t even know until a recent Wikipedia trolling session that it was Randy Travis singing. Ah, memories…
One wishes, though, that he’d take better care of himself, given that scrape with the law he got into just a little while ago. The last thing the music business, including the country music business, needs is another statistic (IMHO).
Randy Travis is among my all time personal favorite artists.
u guys plan to fill this list up?