“I can’t tell you where I’m bound/ Maybe I’m just spinning round and round…. And there may come a day when I have nothing left to say,” sings Gretchen Wilson on her new single “Still Rollin’.” Such words feel unfortunately indicative of the level of creativity the song displays.
Everything about “Still Rollin'” is forgettable. The production sounds like a karaoke track. The melody has scarcely any rise and fall to it, and the cliché-filled lyrics plod in circles with no discernible point. The song centers around a mediocre non-hook (“I keep on rolliiiiiiiiiiiinnnnnn’…”) that only makes it grating instead of memorable.
But the main thing that sinks the song is the vocal. When Wilson sings with the right amount of bite and sass, it can make even a “Redneck Woman” rehash like “Work Hard, Play Harder” enjoyable. That quality is entirely absent here, and her delivery instead comes across as dull and dispassionate.
How am I supposed to care about the new Gretchen Wilson song if
she doesn’t even sound like she cares about it herself? If she’s going to release three(!) new albums this year, let’s hope she has a lot more tricks up her sleeve than this single demonstrates.
Written by Gretchen Wilson and Vicky McGehee
Listen: Still Rollin’ (via Taste of Country)