It’s tolerable enough, more tastefully produced than your average country radio hit, but it never quite overcomes the fact that its territory is one that other artists have covered much better in the past. (Exhibits A, B, C) The lyrics fail to rise above rote scenes of a nameless, faceless narrator driving down the highway with his nameless, faceless friends, and parking his truck beneath the stars to get cozy with his nameless, faceless girlfriend. The whole of the song is weighed down by a general sense of non-distinction, reflected in its generic one-word title.
Unfortunately, the dynamics aren’t strong enough to compensate. The melody is dull and lifeless, and Rucker’s performance is forgettable. The end result is a song that might not be bad enough to be an immediate station-changer, but nor is there anything here that would inspire me to ‘turn it up, turn it up to 10…’
Written by Darius Rucker, Luke Laird and Ashley Gorley