“Hard to Be Cool”
Written by Rob Hatch and Jason Sellers
I’m always rooting for Joe Nichols. He’s got a smooth twang, two qualities that usually don’t go together. He’s made some solid music over the years, too.
What gets him in trouble is his strange tendency toward songs that walk the line between clever and corny. He seems to be drawn to songs that come up with an interesting concept, but never get around to building a compelling song around it.
This time around, he’s digging a girl, and “she’s so hot, it’s hard to be cool.” See what the writers did there?
God bless him, he does his best to sell it. His overdone enthusiasm is paired with so many production bells and whistles that it sounds like those later Lonestar records, the ones made on their downward slide.
He’s a great talent in need of better material.