Posts Tagged ‘Bryan Simpson’

Single Review: Joe Nichols, “Yeah”

Wednesday, January 22nd, 2014

Joe Nichols YeahHarlan Howard, when asked once  about his Judds classic, that “Why Not Me” was a weak title, so he had to repeat it over and over again to make it work.

A similar approach is taken in “Yeah”, which is essentially Nichols’ one word answer to everything said and done throughout the song.  The passiveness of our narrator has a certain charm to it, striking a balance between being respectful of the girl and also not wanting to say or do the wrong thing and derail where the night is heading.

As always, Nichols delivers a charismatic vocal, though this one is hampered a bit by being overly processed.   I can’t say “Yeah” to Music Row’s bizarre desire to have its guys sound like a slightly twangy Mr. Roboto.  But the end result is still better than a lot of what’s out there, even if it will be little more than an afterthought when Nichols’ best performances are collected for posterity somewhere down the road.

Written by Ashley Gorley and Bryan Simpson

Grade: B

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