He may have been the runner-up on one of the weakest seasons of Survivor (finishing second to
this strategic powerhouse), but Chase Rice has beaten tough competition from the likes of Jason Aldean’s “1994,” Parmalee’s “Carolina,” Ashton Shepherd’s “This is America,” Blake Shelton’s “Boys Round Here,” Krystal Keith’s “Daddy Dance with Me,” and Luke Bryan’s “That’s My Kind of Night” for the title of 2013′s worst country single.
For all of the countless complaints about the rise of “bro country” during the past year, what much of the criticism of this trend has ignored is its fundamental anonymity. There’s nothing inherently wrong with the notion of songs that champion tailgate parties or casual weekend hookups, as the kinds of experiences characterized in songs like Florida-Georgia Line’s “Cruise” or “Ready Set Roll” are familiar to an audience that is not insignificant in size or purchasing power.
The problem, then, with this glut of frat-boys in their Ed Hardy gear and pick-ups– and what Rice and “Ready Set Roll” epitomize– is their interchangeability. Rice and his co-writers (usual suspects Rhett Akins and Chris Destefano) write almost entirely in clichés (“Yeah, we can run this town / I can rock your world / We can roll ‘em down, fog ‘em up / Cruise around and get stuck”), such that none of the experiences they’ve written about here are the least bit distinctive. But for a deeply gross line that goes farther in the objectification of women than do most songs of this ilk (“Get ya fine little ass on the step / Shimmy up inside / And slide girl, by my side girl”), there isn’t a single line in “Ready Set Roll” that couldn’t be exchanged word-for-word with lines from “Cruise” or Jake Owen’s “Days of Gold” or Cole Swindell’s “Chillin’ It” or Eric Paslay’s “Friday Night” without changing those songs in any meaningful or even noticeable way.
Setting aside the shallowness of the subject matter and Rice’s struggles with even basic syntax, it’s that lack of any discernible point-of-view that makes “Ready Set Roll” such appalling poor songwriting, the nadir of a trend that has quite rightly drawn the ire of those who value country music for its history of distinctive narratives, personal insight, and pure escapism that is still respectful of both craft and its audience.
And, thanks to a dated, cheap-sounding production job and Rice’s limited vocal ability, “Ready Set Roll” doesn’t even work as a throwaway, escapist single. The use of a digitized text-reader voice to bookend the single is jarring and adds nothing of value to the track. The most pedestrian of hip-hop beats drowns out the requisite handful of rote country signifiers, and the mixing sounds like it was made on a circa-2004 version of Winamp.
As he sort-of-raps his way through the track, Rice affects a throaty growl that unfavorably recalls Brantley Gilbert, and he dutifully emphasizes every syllable on the 2 and 4 counts without regard for whether or not native speakers of American English would emphasize those syllables. As co-writer for “Cruise,” Rice proved that he might be capable of writing a memorable hook, but there’s not one thing he and his alliance of bros do well on “Ready Set Roll.”
Written by Chase Rice, Rhett Akins, and Chris Destephano