Wednesday, July 18th, 2012
Eric Church has said that “Smoke a Little Smoke” is the single that changed his career. He’s totally right. Though he’d had bigger chart hits with tamer material, “Smoke” reintroduced Church as a fully formed artist, marrying his typical swagger to a bold lyric and one of Jay Joyce’s feistiest productions. It didn’t matter that the gatekeepers at country radio winced, stalling the song at #16; fans made “Smoke” a Gold single, and critics joined them in eagerly awaiting Church’s next effort.
It was savvy move, then, to have the next album’s opening track echo “Smoke”‘s spirit. “Creepin’” runs on a similar blend of swampy acoustic guitars, thrashing electrics, and thumping percussion, and once again toys with its arrangement enough to keep the listening experience unpredictable.
But the track is hardly a Me-Too; if anything, it’s a Yes-And, conducting its groovy chaos even more confidently than its predecessor. It’s a record packed with great little hooks and changes: a rattlesnake-shake opening; some creepy-cool “bum bum”s; a snarling hair-metal solo; a series of whip-smart couplets (“Like a honey bee beatin’ on my screen door / I got a little buzz and my head is sore”). Banjos sneak in and out; drums march and crash; Church wriggles and howls as if in a fever sweat. “Creepin’” milks each moment to the max, urging you to push “Play” again and again to catch ‘em all.
It was already a fantastic opening to the album. But now that Church has enough clout to also make it the radio hit “Smoke a Little Smoke” never was, I dare say it deserves to become for him what “Whiskey River” has become for Willie Nelson: a signature song, and an immortal show-starter.
Written by Eric Church & Marv Green