This is a guest contribution by regular commenter, Michael Hawkins, who posts as Highwayman3.
The movies have the Oscars, the world of music has the Grammys, and that world subdivided into the country genre has the CM’s—the annual extravaganza that we fans look forward to every year. We see our favorites perform, win awards and lose with smiling gracious faces, or not [insert the inevitable Faith Hill reference here]. Everyone picks their favorites in each category as to who they’d like to win. But what about the show itself, the backdrop for which these prestigious awards are presented?
Recently, there have been posts at both The 9513 and on this site where people have been weighing in on their favorite moments from these awards. It occurred to me that none of those moments have happened in the last few years. The awards have slid into mediocrity, which is a fitting representation of the current state of country music. I understand producing these awards must be tough because you have to be everything to everyone, and acknowledge the traditional country, the Disney country, the old and new alike, and bring in people who don’t belong for the sake of ratings.
What’s wrong with the show?
The awards themselves seem like an after thought, filler in between all the endless performances. The main suspense isn’t who wins, but rather, how many performances the producers can fit in 3 hours. Also, it’s become an award show that is ashamed of its roots, barely mentioning who is inducted into the Hall of Fame. Any artist with the slightest sign of a wrinkle, regardless of their legend status is shunned and hidden in the audience next to seat fillers and radio contest winners. It’s an award show with self esteem issues, not cool enough to stand on its own. You can bet the main attraction used to promote this year’s show will be a non-country performer like Kid Rock, The Eagles of last year, and Jamie Foxx of two years ago.
What can be done?
Well, the first order of business would be for the Sommet Center to take out a one day restraining order from Miley Cyrus on November 11, 2009, or better yet, the whole Cyrus family, Billy Ray, Noah, aunts, uncles, cousins, etc. Yes, she’ll bring in ratings, but we’ve gotten along fine without her for 40 plus years.
The CMA’s need to take a cue from the Grammy awards, or even the American Idol finale. There are so many surprises, legends, moving moments, coming at you, left right and center, you don’t know what’s coming next, all you know is you’re in for the ride, you’re loving every second and you’re talking about it the next day. Last year, the biggest surprise was Shania Twain presenting Entertainer of the Year, which she has done at least 3 times before, and to those who keep up on country news, it was hardly a surprise at all.
What can possibly be done to make the night more entertaining?
How about taking a cue from this yearis Academy Awards and only announce a handful of performers, leaving the rest a mystery? Don’t tell us who and what everyone’s performing, which leaves more room for surprises. Also, like the Oscars, don’t announce who is presenting, and before each award have a mini-montage of past winners. Then at the end, the curtain opens and a surprise past winner comes out and shares insights on their winning experience. Instead of the otherwise cheesy dialogue or weird presenter pairings, it would make more sense if they just brought out Trisha Yearwood for Female Vocalist, Vince for Male, The Judds for Duo, Alabama forGroup, and hand it off to the winner like an Olympic torch or rite of passage. This way of thinking would work out great for the Entertainer of the Year category, in bringing out past winners, Roy Clark, and Barbara Mandrell, who also happen to be this year’s Hall of Fame inductees.
Speaking of the Hall of Fame, I would prefer it if it went back to how it used to be with a taped bio and artists performing a medley of hits. But even that is too much to ask. If they are going to cut it out entirely, the least they could do is show 3 separate 30-60 second bios of each of the inductees at different times as they are going to commercial and have them wave from the audience. Or, from the paragraph above, show a taped piece just before Barbara and Roy present Entertainer.
The most boring parts of the show are seeing full performances from all the mundane hits of the past year. Was it necessary for Darius Rucker to perform “Don’t Think I Don’t Think About It” last year when he wasn’t nominated? Yes, it’s necessary for the biggest hits to be performed, but does every top 5 hit of the past year have to be sung? Instead, encourage them to sing unique songs, like Alan Jackson in 2005 performing, “Wonderful Tonight”, songs you’ll actually remember more than 5 minutes after they are performed. Another idea, which the Grammys have down pat, is pairing people up. Think of the Al Green, Keith Urban, Justin Timberlake and Boys 2 Men grouping of earlier this year. For the CMA’s, this would be a perfect year to acknowledge the 20th anniversary of the hat act boom of 89. Why not bring out Alan Jackson, Clint Black, Garth Brooks, and Travis Tritt for a small medley?
Instead of each of the new artist nominees performing their full songs – do we really want to see Julianne Hough performing a full version of her song this year? – it would be great if they stole from the ACM’s all-star opener this year, and did the same thing with the 5 nominees. Lady Antebellum can be the ring leader like Brooks & Dunn were at the ACMs, and they all can perform a small portion of their hits. To wrap it up, Lady Antebellum can present the award. This will allow more time for the Collaboration and Video of the year awards to be back on the telecast.
If you ran the CMAs, thinking creatively but realistically, which special moments would you create that could go down in history and make country’s biggest night more fun to watch? How would you make George Strait’s performance less predictable? And how would you measure that Miley restraining order? In inches, feet, yards, or miles?