What ever happened to the Rodney Atkins that put out a string of interesting and memorable singles in 2006-2007? Is he now content to remain a continually middlebrow purveyor of radio filler?
The ACM Awards has traditionally been overshadowed by the CMA Awards, despite its longer existence. This is for several reasons. First, the ACM originally existed to emphasize the West Coast country music scene, whereas the CMA Awards represented Nashville from the start. The ACM has also been more commercially-oriented from the beginning, as the history of this category proves. Eighteen of the last twenty winners in this ACM category are multi-platinum sellers, and the organization allowed greatest hits albums to compete for more than a decade.
Still, the ACM category has bragging rights of its own. Critically-acclaimed albums like Storms of Life, Trio, Killin’ Time and Crazy Ex-Girlfriend won at the ACMs but were overlooked by the CMAs. Additionally, women have also been far more successful at this ceremony. Only five women have ever won the CMA Album trophy, and one of them was Sissy Spacek! At the ACMs, women have dominated the category for the past three years, and the category has honored everyone from Loretta Lynn and Donna Fargo to K.T. Oslin and Shania Twain.
A special note about ACM flashbacks. Like the Grammys, the ACMs issue their award for a given year the following year, so the awards for 2009, for example, are given out in 2010. For the purposes of the flashbacks, Country Universe notes the year the award is presented. While the ACM first presented awards in 1966, the Album category wasn’t introduced until 1968.
As with other flashbacks, we begin with a look at this year’s nominees:
- Lady Antebellum, Lady Antebellum
- Miranda Lambert, Revolution
- Brad Paisley, American Saturday Night
- Carrie Underwood, Play On
- Zac Brown Band, The Foundation
Three previous winners – Miranda Lambert, Brad Paisley, and Carrie Underwood – compete against the debut albums of two hot bands. Lady Antebellum and Zac Brown Band each picked up a Grammy this year and are well represented on the rest of the ACM ballot. This is a very competitive race. Even the sales-friendly nature of the ACMs doesn’t help much here, as four of these albums are platinum and Lambert’s just went gold.
- Jamey Johnson, That Lonesome Song
- Montgomery Gentry, Back When I Knew It All
- George Strait, Troubadour
- Taylor Swift, Fearless
- Carrie Underwood, Carnival Ride
Taylor Swift became the third consecutive female artist to win in this category, a feat that would’ve seemed unthinkable earlier in the middle part of the decade, when country radio all but exiled women from radio.
It’s no secret that in country music, some expressions of patriotism are more prevalent, and arguably more acceptable, than others. It’s refreshing, then, to see Paisley offer a solid albeit frivolous departure from the conventional with “American Saturday Night,” a proud depiction of America as a nation whose identity is molded by not one, but numerous cultures:
You know everywhere has something they’re known for
Ah, but usually it washes up on our shores.
The past two decades have only brought eight winners in the CMA Male Vocalist race, with only two of them – Toby Keith and Clint Black – winning only once. Compare this to the Female Vocalist race, which has brought twelve winners during the same time frame, though even that race has become more streaky of late, with Martina McBride and Carrie Underwood combining for seven victories in the past eleven years.
Is it time for an overhaul in the Male Vocalist race? Yes and no. There’s no denying that some of the multiple nominees/winners over the past nineteen years remain the genre’s strongest male voices. Still, there’s room for some others at the table. The problem is that there are so very few of the genre’s male artists that are genuinely at the top of their game. Even most of the men listed below have had weak singles this year.
Still, if I picked the five nominees for the 2009 CMA Male Vocalist of the Year, they would be:
If Johnson earns fewer less than five nominations at this year’s CMA Awards, I’ll be shocked. In fact, I think he’ll earn six, with the surprise nomination being in this category. These aren’t predictions, though, so I’ll state that while I’m not particularly a fan of Johnson, his success at retail with a traditional project that has only received airplay for one single is darn impressive. Along with Brad Paisley, he’s one of only two artists I’ve listed that were determined by genuine merit, not process of elimination.
Atkins’ latest single is pure, straight-up fun without being hokey or over-the-top – a tricky thing to do in country music. Against a pleasing, honky-tonk arrangement, Atkins delivers a clever hook about a misguided attempt at giving up smoking, women and drinking, resulting in the worst 15 minutes of his life. It’s simply a well-crafted bar sing-a-long that doesn’t take itself too seriously:
“Well you could get hit by a truck tomorrow
So you might as well raise a little hell tonight.”
It’s time for an album sales update, our first since May 23. Brad Paisley is off to a strong start with American Saturday Night, selling 130k in its first week. That’s about 70k less than his previous two studio albums – Time Well Wasted and 5th Gear – opened with, but not a terrible drop-off, considering the state of the music market.
Meanwhile, the new studio albums by Rascal Flatts and Keith Urban are slowing down considerably, now being outpaced on a weekly basis by 2008 releases by Taylor Swift, Zac Brown Band, Darius Rucker and Lady Antebellum.
Among younger acts with a new album in 2009, the most impressive sales are coming from Jason Aldean, while 2008 releases from Kellie Pickler, Billy Currington, and Randy Houser are showing new signs of life.
Biggest disappointments? It’s hard not to look in the direction of Martina McBride, who has barely cleared the 100k mark on her new studio set. Lee Ann Womack’s 2008 set just made it over that mark, too. Then again, one only needs to have sold 455 copies to make the chart this week, with the anchor position going to Wynonna with that total. Her covers album Sing – Chapter 1 has sold 41k to date.
Here are the latest totals for albums released over the past three years that are still charting:
- Rascal Flatts, Unstoppable – 842,000
- Keith Urban, Defying Gravity – 452,000
- Jason Aldean, Wide Open – 384,000
- Kenny Chesney, Greatest Hits II – 281,000
- Dierks Bentley, Feel That Fire – 219,000
- Martina McBride, Shine – 104,000
- John Rich, Son of a Preacher Man – 103,000
- Eric Church, Carolina – 94,000
- Rodney Atkins, It’s America – 88,000
- Jake Owen, Easy Does It – 81,000
* Rascal Flatts, Unstoppable – 669,000
* Keith Urban, Defying Gravity – 349,000
* Jason Aldean, Wide Open – 241,000
* Dierks Bentley, Feel That Fire – 189,000
* Martina McBride, Shine – 89,000
* John Rich, Son of a Preacher Man – 89,000
* Rodney Atkins, It’s America – 72,000
* Jake Owen, Easy Does It – 70,000
* Eric Church, Carolina – 66,000
* Randy Travis, I Told You So: Ultimate Hits – 59,000
* Randy Rogers Band, Randy Rogers Band – 57,000
* Pat Green, What I’m For – 54,000
* Willie Nelson & Asleep at the Wheel, Willie & The Wheel – 50,000
* Billy Ray Cyrus, Back to Tennessee – 29,000
* Jason Michael Carroll, Growing Up is Getting Old – 26,000
* Dean Brody, Dean Brody – 5,000