Cole Swindell has turned in an excellent record by many measurable standards. It’s well-paced, he’s got some charisma behind the mic, it’s identifiably country, and intelligently structured. Any song these days that has a clear beginning, middle, and end, and also manages to get it all done in under four minutes, feels like manna from heaven.
It starts with a pure pop/rock intro that goes on a little too long, but provides for a pleasantly jarring transition into acoustic country. The first thirty seconds have that contrast which made Shania Twain’s The Woman in Me hits work so well.
But then it quickly disintegrates to generic Chesney: loud but not assertive, cute but not clever, upbeat but not uplifting.