Tim McGraw sounds fresh and rejuvenated on “It’s a Business Doing Pleasure With You”, an energetic and quite cleverly written song about a man who is going into debt trying to underwrite his woman’s material desires.
“You’ve got more purses than Versace, more rings than Liberace”, McGraw wails, with tongue firmly planted in cheek. McGraw’s always been a great example of how you don’t need to be a powerful vocalist with a multi-octave range to effectively deliver a great performance. He mixes up a perfect balance of frustrated annoyance and helpless infatuation, all while keeping pace with a complicated lyric that features far more brand names than it does common nouns and verbs.
As the lead single from Southern Voice, his upcoming swan song for Curb Records, “Pleasure” demonstrates just how far he’s come as a singer. Lord knows he’d never have been able to pull this one off back in his “Indian Outlaw” days, but the fact that he’s preserved his enthusiasm from those first years is good to hear.