December 11, 2010
I’d call this Jo Dee Messina’s B-material, but I’m pretty sure she’d have passed on this one, even though she’d sing it a lot better. I get that Ashton Shepherd is bringing country back to country, but a dull vocal isn’t improved by exaggerated twang. It just sounds forced.
The lyrical content suggests that Shepherd is aspiring to be a modern day Loretta Lynn. But the problem that surfaces with “Look it Up” is the same one that plagued most of Gretchen Wilson’s similar attempts and just about all of the recent Lynn tribute album. Shepherd apes Lynn’s attitude without contemporizing it, and ends up with a song that is outdated before it’s even been officially released.
Listen: Look it Up