November 20, 2013
Judge by the title, and you’ll think you’re getting just another mindless rave-up. Sure, it will be catchier than most of them because of Luke Bryan’s irrepressible vocal charm, but a mindless rave-up is a mindless rave-up.
It’s tempting to make the jump and think Bryan is deliberately playing against expectations here, recording a song with a predictable title that leads to the completely unexpected territory of grief and loss. But maybe it’s just that if drinking a beer is the way you celebrate with friends and loved ones, it’s the logical thing to do when you’re trying to cope with their unexpected departure.
Bryan’s sort of become the poster boy for the brozation of country music. I’ve got two problems with that. One is simply philosophical. The failure of country radio and the larger industry to present more diverse points of view lies with radio and the industry, not with those who have the one approach that’s being too prominently showcased. Blaming Kacey Musgraves and Brandy Clark’s lack of airplay on Luke Bryan makes about as much sense as when Shania Twain was blamed for radio not playing George Jones. Focus on the players, not the pieces, people.
But my second problem is that Luke Bryan shouldn’t be defined so narrowly in the first place. He’s not chasing trends. He’s completely genuine, and the music he started out with a few years ago hasn’t changed all that much. There’s just a lot more people being successful with it. They don’t do it as well as him, though.
“Drink a Beer” is a great reminder of how he’s a few steps ahead of his peers in song choice and vocal delivery. He’s good enough to keep it clean. No fancy arrangements, vocoder tricks, or arena beats are needed to distract from the guy at the mic. He’s in full command, singing a beautiful song about painful loss. Sounds almost like country music, doesn’t it?
Written by Jim Beavers and Chris Stapleton