Eric Church returns with the first single from his upcoming sophomore album, and it’s a classic country storyline. The poor boy competing with the rich boy for a woman’s affections. He doesn’t have much confidence that she’s gonna go for the poor man’s roses over the rich man’s gold, so to speak, but he’s pretty sure that his hook-baiting and goodnight kisses should put him over the edge.
Like with his earlier singles, Church’s combination of self-deprecation and easy charm make a good song into a great record. The production pops, and he sings it confidently without spilling over in to cockiness. He remains one of the genre’s most promising new artists.