“Kiss You in the Morning”
Written by Larry Michael White and Justin Tyler Wilson
Launching a new artist with this generic a single does a tremendous disservice to their budding career.
“Kiss You in the Morning” sounds exactly like everything else on the radio. It covers the most well-trodden lyrical ground in today’s country music. Ray’s a decent enough singer and the production is controlled, so it’s not memorable for being bad. Trouble is, it’s not really memorable at all.
How is this particular song supposed to perk the ears up of country music listeners? A debut single should immediately have us asking, “Who is that?” There is nothing in “Kiss You in the Morning” that makes you want to ask that question.
Wonderful, distinctive country artists have survived generic lead singles before. Even legendary careers have been launched by paint-by-numbers efforts like “Welcome to the Club” and “I Don’t Want to Be a One Night Stand.”
But those artists got another shot. These days, one single can be enough to sink a career. I hope, for his sake, that Ray gets another opportunity to showcase his talent. For someone’s dream to begin and end with “Kiss You in the Morning” would be a travesty.