“Roots and Wings”
Written by Miranda Lambert
That’s right. Miranda’s so much on her game right now that a song written for a truck commercial outclasses most of the competition.
This isn’t entirely unprecedented in country music. Dottie West wrote “Country Sunshine” for Coca-Cola, and even though it became a signature hit for her, she still tweaked the lyrics for maximum product placement.
Lambert doesn’t go that far. She just wrote a heartfelt country song that pays tribute to both of her parents: the dad who gave her roots, and the mom who gave her wings. If there wasn’t a commercial accompanying it, “Roots and Wings” would just sound like a traditional country single. I actually think it pulls off nostalgia better than “Automatic” did.
If there’s a real parallel here, it’s probably with Madonna’s Pepsi commercial in 1989, which featured “Like a Prayer” and was all about her formative years. The Pepsi Cola was incidental, more about a product latching on to the essence of the artist than the artist selling out their art for a commercial.
Provided Lambert doesn’t release another video next week with burning crosses and stigmata, her endorsement deal with Ram should last as long as the memorable song that it has already produced.