“Rum is the Reason”
Written by Scotty Emerick and Toby Keith
I can’t figure out why Toby Keith can’t get any mileage off of the singles from his new album. It’s not even out yet, and this is the third release.
And it’s good. But so were the last two, so hopefully third time will be the charm.
Here’s the conceit, which is accompanied by an entertaining tour of world history: “Rum is the reason pirates never rule the world.”
Keith is in full laid-back mode, casually delivering the song against a steel drum backdrop. Because he plays it straight – not even approaching Jimmy Buffett levels of camp, let alone his own – it’s a more effective performance.
It’s a novel record, but not a novelty one.