RFD-TV: The Best Thing Ever?
Like many country fans who discovered the genre in the nineties, CMT and TNN were central to my experience of discovering music. When CMT shifted to non-music programming, GAC quickly became the channel of choice. But as that channel grew in popularity, it shifted its emphasis to only mainstream country music, losing the diversity that defined it in its early years.
When moving late last year, I switched cable companies. Initially, I thought the best country-related channel I’d gotten in the switch was CMT Pure, which plays only music. Unfortunately, older videos are limited to a 1/2 hour of programming called “Pure Vintage”, a pale comparison to the three-hour early morning extravaganza “CMT Classic” that once ran on CMT proper in the wee hours of the weekend.
By a fluke, I discovered RFD-TV, which bills itself as “Rural America’s Most Important Network.” I could care less about the horse and agriculture shows, but with country music, this channel has hit the jackpot.
This was the decade that brought back the single. Not that it ever fully went away, as radio still played the promotional ones and video outlets the filmed ones. But actual commercial singles had gone the way of the dodo, until the digital revolution suddenly made them practical again. Why buy the whole album when you can just get the song that you want?
