At just twenty-three years old, Adam Gregory has built a following in Nashville based on a soulful vocal style and a strong dose of melody. His first single, “Crazy Days,” dinted the charts, and now he’s expected to release his first full-length album on Big Machine in early 2009.
“What It Takes” is a smooth ballad that hints at Gregory’s potential, but only scratches the surface of it. Lyrically and melodically, it’s very similar to most of the content on country radio, and its theme is similar to Rascal Flatts’ “Take Me There.” The character dares to delve into the past of his potential flame, and he expresses a desire to do “what it takes to be (her man).” Gregory possesses an expressive, gritty voice that takes ownership of the song, and although “What It Takes” isn’t rocket science, it is vastly improved by his sense of presence on record. Stronger material and a little seasoning could prove successful for the Canadian singer, but this single is just a taste of his talent.
Written by Lee Brice, Greg Crowe, Adam Gregory, Kyle Jacobs and Joe Leathers
Listen: What It Takes