The second single from Eric Church’s forthcoming sophomore set, Carolina, picks up exactly where previous releases “How ‘Bout You” and “Guys Like Me” left off, with Church once again taking some time to show us what a good ol’ boy he is by running us through a pointless list of completely unrelated things he likes or believes in (good barbecue, NASCAR, and smallmouth bass all score shout-outs).
This time, though, the list is set up to show his woman that he appreciates her more than even the finest in material pleasures, even if (presumably) he’s not always so good at showing it. Housewife demographic: consider yourself pandered to.
Tom T. Hall once made this exact approach work in his #1 hit “I Love,” but that one sounded knowingly silly; Church actually tries to make a serious point with his take on it, and the result falls so very flat.
Meanwhile, where’s the guy who helped write “Two Pink Lines” and “Livin’ Part of Life”? I know radio’s being hard on you, dude, but come on – you can do so much better than this.
Listen: Love Your Love the Most