September 3, 2010
It’s pretty rare that the CMA nominations garner much attention outside of the country music press, but the always excellent Whitney Pastorek at Entertainment Weekly has a lengthy article trying to rationalize the exclusion of Carrie Underwood and Taylor Swift from the Entertainer category.
It’s amazing that in a year where a record was set for the most nominations by a female artist, there can still be a valid accusation of gender bias among the nominations. Women have been poorly represented in the Entertainer category for pretty much the entire history of the CMA Awards. Even when you include duos or groups with female members, there have never been more than two out of five nominees that are women.
Never. Think about that for a minute. If this category’s nominees are to be considered reliable, the CMA is essentially saying that there has never been a time in the past 44 years that more than two of the genre’s top five acts have been female, and in the past decade, there’s never been more than one.
Why is this coming to a head this year, when it’s been a problem all along? Because there is no rational argument that exists, in this era of decreased record sales and economic downturn, for the exclusion of Carrie Underwood and Taylor Swift from this category. Ironically, the inclusion of another female artist – Miranda Lambert – makes the oversight even more obvious. By any historical standard for this category, Lambert would be jockeying for fourth or fifth place, at best.
With all due respect to Brad Paisley and Keith Urban, their success this year would not get them into this category if they were women. Yet two women who have far exceeded them this year by every measurable standard, two women who are more immediately recognizable and widely beloved than Paisley and Urban have ever been, are left off of the list.
There’s a bias here, and it’s hurting the credibility of the CMA. How is it possible that acts long past their prime, like Brooks & Dunn or Vince Gill, were still getting Entertainer nominations regularly, yet superstars like Shania Twain, Faith Hill and Taylor Swift only made the cut once? Has there truly been no woman besides Reba McEntire in the last 25 years who has been one of the five top entertainers more than once?
Even if you strain your reason to justify Swift’s exclusion because she was a little less visible during the last three months of the eligibility period, the Underwood snub is the most blatantly unfair this category has seen since the days of Shania Twain, who somehow only earned one nomination while she was absolutely destroying the competition at an international level that has never been matched.
Perhaps the voting methodology of the CMA awards, which allows voters to pick up to five nominees in each category, has exacerbated the “token female” dilemma. I don’t know, and I really don’t care. Because in an era where even the ACM Awards are showing better taste than the CMA’s, the flagship organization of country music needs to address its female trouble while it still has a single shred of credibility left.