May 26, 2011
A preface for the Scottyfolk: I didn’t watch this season of American Idol, so this single is my first exposure to its winner – no backstory, no jilted favorite of mine he beat. The only metric I’m using is whether “I Love You This Big” sounds like something I’d want to hear on the radio between “Teenage Daughters” and “Amen.”
Here’s my verdict: No.
But it’s an understanding “No,” mostly because this is an American Idol victory single, and only two out of ten of those have been at all decent (Fantasia’s and David Cook’s; if you disagree, I Don’t-Care This Big). McCreery’s bid has all the trappings of its forerunners: generic production, obvious overdubs and Auto-Tune to create a synthetically “perfect” performance, awful Eureka!-moment key change, lyrics so cheesy Michael Bolton gagged (though Rascal Flatts still bobbed their heads along contentedly).
But the song isn’t a great deal worse than the 90′s schmaltz it models itself after, and at least it doesn’t end with the Jesus reference I was expecting from the title (which would have been a shameless rip-off of Jimmy Wayne’s sappy-sweet “I Love You This Much”). For his part, McCreery just sounds like Josh Turner’s young, starry-eyed demo singer who also sometimes rubs his signed copy of John Michael Montgomery’s Greatest Hits like a rabbit’s foot the morning of a big trig test. He’s got a few nice moments of tone and phrasing, and the rest just says, “I haven’t found my own voice yet.”
And that’s fine. I imagine he wasn’t challenged on the Turnerisms on Idol because no one there knew enough to do so – but country fans and radio will call him out. I’m sure the label’s already figuring out how to broach the subject once he’s in the studio. That’s not to say he won’t keep sounding like his heroes, but it should get better. We may find he’s an interesting singer in his own right after a spotty album or two. Hard to say.
In the meantime, I’ll just anticipate the necessary change-of-station at the end of “Teenage Daughters,” breathe, and let the world turn as it will.
Listen: I Love You This Big
Buy: I Love You This Big