Back in the early nineties, CMT used to run videos 24/7. It was very predictable. Three videos, commercial break. Three more videos, commercial break.
Occasionally, they’d do a “Triple Take”, where they’d play three videos in a row by the same artist. It was a good way to discover an artist’s catalog. I didn’t know “Don’t Tell Me What to Do” existed until CMT did a Triple Take for Pam Tillis, who I’d first noticed with the ridiculous video for “Put Yourself in My Place” and fell in love with when she released “Maybe it was Memphis.”
When it was an older artist like Alabama or Reba McEntire, Triple Takes could feature any number of videos stretching back several years. But even back then, George Strait loathed making videos, and
he had only three of them in rotation by the summer of 1992, when I spent hours on end watching CMT.
The end result? I saw the video for “Baby’s Gotten Good at Goodbye” at least a hundred times, making it a far bigger classic in my mind than it would be if my primary exposure to country music had been through radio instead of video.
This single is so closely associated with my discovery of George Strait’s music and country music as a whole that I can’t separate the experience enough to give “Baby’s Gotten Good at Goodbye” an objective evaluation. It was my first favorite song by one of my most favorite artists, and the only one of his that I can’t listen to without picturing every frame of the video.
Seriously. The girl with the bad eighties perm is always carrying that saddle and counting her pawn shop money in my head, every single time I listen to the record. Which is something I still do quite often, because it’s awesome.
Written by Tony Martin and George Martin
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