“If You See Him/If You See Her”
Reba McEntire and Brooks & Dunn
Written by Tommy Lee James, Jennifer Kimball, and Terry McBride
#1 (2 weeks)
June 27 – July 4, 1998
Radio & Records
#1 (2 weeks)
June 19 – June 26, 1998
Two of the best singers of the genre come together.
The Road to No. 1
At the time, the 1997-1998 co-headlining tour of Reba McEntire and Brooks & Dunn was the top-grossing country tour of all-time. The superstars would perform together throughout the show, and closed with a powerful cover of the Cindy Walker standard, “You Don’t Know Me.” Rather than release a studio version of it, they found a new song to record instead.
The No. 1
There was an unprecedented marketing push behind “If You See Him/If You See Her.” They released new albums on the same day with a bonus CD if you bought both of them. MCA and Arista teamed up to work the song at radio together. A theatrical music video found a way to cleverly include Kix Brooks as the guy who both Reba McEntire and Ronnie Dunn are confiding in.
From a marketing perspective, they got everything right, and the effort was warranted on paper. After all, Ronnie Dunn and Reba McEntire are two of best singers to ever record country music, and both of them were at their peaks as vocalists.
There was only one problem, and it was a fatal one: the song is a dull and monotonous bore.
It’s too slow, it lacks a hook, and it seems to only exist so Reba and Ronnie can do some vocal acrobatics. The only thing noteworthy about any of it is that Reba stretches “him” to six syllables at one point.
A complete waste of time and talent.
The Road From No. 1
McEntire’s next single from If You See Him, and Brooks & Dunn’s next two singles from If You See Her are all No. 1 hits, and will be the final nineties No. 1 singles from both acts.
“If You See Him/If You See Her” gets a D.
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